Hindustan Latex Family Planning Promotion Trust (HLFPPT) is a Not for Profit organization promoted by HLL Lifecare Limited (a Government of India Enterprise) and registered under the Travancore-Cochi Literary, Scientific, Charitable Societies Registration Act. It was established in 1992 and today stands as the largest and oldest Social Marketing Organisation in India.
HLFPPT’s core area of work is RMNCH+A (Reproductive Maternal Newborn Child and Adolescent Health ), with focus on poor and marginalized rural and urban population. HLFPPT works with a vision of increasing access to quality healthcare products and services. Over the last two decades, HLFPPT has reached out to more than 42 crores of population across rural and urban India for delivering quality healthcare services at their door steps. HLFPPT is actively contributing towards the goals of National Rural Health Mission, National AIDS Control Program and Sustainable Development Goals (SDGs) through capacity building, health system strengthening, research and advocacy, Public Private Partnerships, local linkages with NGOs and CBOs and demand generation.
HLFPPT is the oldest and largest Social Marketing organization in the country: It is the leading social marketing organization in the country in the area of contraceptives - with a market share of over 65 percent in rural and semi urban markets.